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Switzerland-Gi-Gi Κατάλογοι Εταιρεία
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Εταιρικά Νέα :
- One in Four Indians Uses Only a Mobile for Netflix, Social . . .
Nearly one in four Indians said in a survey they use only mobile phones to consume entertainment and media content, ditching television, in a telling sign for firms from Netflix Inc to Starlink
- Digital-only users surge as connected TVs add 35 million . . .
The Media Compass report by Kantar highlights a shift in viewership from linear TV to digital-only users, with 35 million new connected TV viewers in early 2025
- Kantar Media Compass 2025 finds 23% Indians are digital-only
One in four Indians are now digital-only: A significant 23% of Indians are digital-only users They access the internet but do not watch Linear TV This marks a pivotal shift in how India consumes content, especially the younger and rural audience
- Mediagazer: Kantar: the share of Indians consuming media . . .
Satviki Sanjay Bloomberg: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many Check out Mini-Mediagazer for simple mobiles or Mediagazer Mobile for modern smartphones
- CTV viewership soars, 23% Indians go digital-only, says . . .
CTV viewership soars, 23% Indians go digital-only, says Kantar’s Media Compass report Key insights from Media Compass Q1 2025: CTV is growing, but linear TV is still dominant: Linear TV
- CTV adds 35 million viewers in India; 23% now digital-only . . .
India’s media consumption is witnessing a major shift, with Connected TV (CTV) adoption growing rapidly and nearly one in four Indians now relying solely on digital platforms for content, according to the newly launched Media Compass 2025 report by Kantar
- Surge in Indian Digital Media: 23% Now Go Digital-Only . . .
Kantar India: A new report reveals that 23% of Indians are now digital-only users, highlighting a significant shift in media consumption trends, particularly among young and rural demographics
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