- What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization It evaluates and modernizes an organization’s processes, products, operations and technology stack to enable continual, rapid, customer-driven innovation
- What is Digital Identity? - IBM
A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans Humans use their digital IDs to access digital resources, such as logging in to a bank account online or retrieving sensitive assets on a corporate network
- What are Digital Credentials? - IBM
Digital credentials are often designed, created, delivered, managed and revoked by the issuing organization on an enterprise-grade digital credential platform Application programming interfaces (APIs) allow these platforms to connect with other services so that the credentials can verify a user’s identity across multiple systems
- What is digital forensics? - IBM
Digital forensics has broad applications because it treats digital evidence like any other form of evidence Just as officials use specific processes to gather physical evidence from a crime scene, digital forensics investigators follow a strict forensics process (also known as a chain of custody) when handling digital evidence to avoid tampering
- What Is Digital Experience? - IBM
With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations from the competition, and inspire customer loyalty A good digital experience is generally intuitive, customer-centric and reduces or eliminates downtime
- What is Digital Marketing? - IBM
Digital marketing, sometimes referred to as online marketing, is often the first point of contact in the customer experience It uses various strategies and tools to reach and engage targeted audiences or organizations through the internet and electronic devices These digital marketing channels include, but are not limited to: Email; Websites
- Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik periklanan massal seperti papan reklame dan taktik seperti panggilan telepon, upaya pemasaran digital telah berkembang menjadi berpusat pada personalisasi dan kenyamanan pelanggan
- What Is Tokenization? - IBM
A digital token is a collection of characters that serve as an identifier for some other asset or piece of information For example, one could replace an annual expense figure of USD 45,500,000 in a confidential report with the token “ot 14%Uyb ”
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