Pricing strategy - HBR The case study focuses on VidMorph, a SaaS company in the video production software business This fictional company needs a pricing strategy for its
Dynamic Pricing Doesn’t Have to Alienate Your Customers Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons The British pub chain Stonegate
How to Build a Better Pricing Strategy - Harvard Business Review But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
A Step-by-Step Guide to Real-Time Pricing In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
How to Fight a Price War - Harvard Business Review If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively Often the best counterattack does not involve a retaliatory price cut