How to Build a Better Pricing Strategy - Harvard Business Review But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
A Step-by-Step Guide to Real-Time Pricing In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
A Quick Guide to Value-Based Pricing - Harvard Business Review In my 15-plus years of working with companies teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly
How to Fight a Price War - Harvard Business Review If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively Often the best counterattack does not involve a retaliatory price cut