How to Build a Better Pricing Strategy - Harvard Business Review But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
A Quick Guide to Value-Based Pricing - Harvard Business Review In my 15-plus years of working with companies teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly
Use Pricing Strategy to Boost Sales - Harvard Business Review What’s the fastest way to profitably sell more of whatever it is your company sells? I argue that it’s better pricing Think about how your company sets prices: Are you confident that your
How Do You Know When the Price is Right? Pricing is managers’ biggest marketing headache It’s where they feel the most pressure to perform and the least certain that they are doing a good job The pressure is intensified because
How to Fight a Price War - Harvard Business Review If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively Often the best counterattack does not involve a retaliatory price cut